Creative
Transcreation
Creative adaptation or “transcreation” is the preferred process for rendering marketing slogans and key campaign messages into different languages for diverse markets.
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Service description
espell has developed a methodology for this creative process. First, we select a talent pool of linguists with outstanding authoring skills. We also survey the customer’s expected terminology, style, and target audience. Linguists provide versions of the adapted content that we then evaluate with a focus group that selects the most suitable final version.
Of course, the process involves experimentation and client feedback. Still, a focus group’s evaluation of multiple versions yields more compelling results than a translation by a single person.
Why choose espell?
1
We have employed this transcreation technique with the campaigns of Shell, IKEA, Electrolux, Bosch, and others, to great success.
2
Day by day, espell’s vendor management team vets talents, looking for copywriters, editors and creative translators in many languages and industries.
3
We provide creative writing and transcreation services in more than a dozen languages.
pricing
Our pricing is always custom-tailored to your needs.
We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"Our pharmaceutical client ranks among industry leaders, operates across multiple continents. As they embarked on introducing a new medication throughout Europe, they needed a professional partner for multilingual support. We collaborated closely with our client to engineer the ideal localization process. Our team devised a comprehensive localization strategy, with special focus on multilingual project management, regulatory adherence, and a skilled group of experts in the target countries. Together we made sure that pharmaceutical content was delivered smoothly to diverse European markets."
Julia Mikus
client services manager
newsroom
Customer Stories
A smart approach to eliminating PDFs
Streamlining multilingual content integration
Who among us hasn’t experienced the love-hate relationship with PDF files? While they’re excellent for portability and annotation, they become problematic when you need to open them for further processing in other tools, especially for creating multilingual versions. Dropping files into DeepL might seem like a quick fix, but it doesn’t address version control, differential updates, or quality assurance for critical content.
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