Creative
Transcreation
Creative adaptation or “transcreation” is the preferred process for rendering marketing slogans and key campaign messages into different languages for diverse markets.
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Service description
espell has developed a methodology for this creative process. First, we select a talent pool of linguists with outstanding authoring skills. We also survey the customer’s expected terminology, style, and target audience. Linguists provide versions of the adapted content that we then evaluate with a focus group that selects the most suitable final version.
Of course, the process involves experimentation and client feedback. Still, a focus group’s evaluation of multiple versions yields more compelling results than a translation by a single person.
Why choose espell?
1
We have employed this transcreation technique with the campaigns of Shell, IKEA, Electrolux, Bosch, and others, to great success.
2
Day by day, espell’s vendor management team vets talents, looking for copywriters, editors and creative translators in many languages and industries.
3
We provide creative writing and transcreation services in more than a dozen languages.
pricing
Our pricing is always custom-tailored to your needs.
We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"When it comes to machine translation, there is a wide range of possible implementation strategies. One of the world’s top 50 SaaS companies chose espell to design an end-to-end process to localize their help documentation. In addition to architecting a fully automated process built on the client's infrastructure, espell’s Technology and Language Solutions team created a customized and cost-effective multi-engine MT solution with special focus on content specific configuration, engine selection and injecting terminology. The result is a fast, seamless, continuous localization process with linguistically optimized machine translation output."
Andrea Téry
head of technology and language solutions
newsroom
Customer Stories
Welcome to Pharmatech Global!
When Global Content Goes Wrong: The Hidden Risks of Internationalization
Multinational organizations regularly translate and localize massive volumes of content—from product documentation and clinical protocols to marketing campaigns and regulatory filings. But as global reach expands, so do the risks.
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