Going beyond subtitles

CRM and social content for leading video streaming platform

Challenge

espell is a strategic localization partner to one of the world’s leading global over-the-top media service providers. The company pursues intense multi-market communication with subscribers on various digital channels. They faced the challenge of localizing their CRM and social content into several markets, including adaptation to diverse cultural and linguistic nuances in each market. In addition, they were seeking advice to decide which translation tool to procure and how to connect it with their existing platforms.

Solution

espell provided a long-term and sustainable solution, including tool selection and integration, as well as transcreation, copywriting, and subtitling services into 16 languages. espell’s team of experts ensured that the content resonated with local audiences while also maintaining the brand’s identity and messaging. As a result, the customer successfully launched their product in multiple markets.

"Our client is one of the top leading businesses in the energy sector. When looking for a trusted multilingual communications partner to deliver complex technical content in multiple languages, their focus was to capture the essence of their brand's voice, while maintaining accuracy and compliance across languages. They needed a partner who understood their unique communication needs and was able to develop tailored strategies that aligned with their brand's voice and values. Our team of highly skilled linguistic experts with a wide knowledge of the fast-paced energy sector were able to provide guidance on cultural nuances and ensure their messages resonated with diverse audiences."

Dóra Green
client services manager

Talk to an expert

For more information or to request a quote, please use this form or contact us at hello@espell.com
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